Cost-Effective Advertising Within The Video Game Industry
22nd May, 2009 - Posted by Ramona - No Comments
Advertising in today’s market is looking at a serious change. Web games that can be downloaded have exploded in the past five years in both North America and the rest of the world. This industry grew from almost nothing in 2002 to well over $600M in 2004 in the U.S. alone and industry experts anticipate that it will reach over $2 billion by the end of 2010. It’s not surprising then that the U.S. video game industry has quickly caught up to the sales of the domestic movie box office, already weighing in at $10 billion overall. The worldwide market for dynamic advertising placed within the games is projected to reach $2.5 billion by 2010. MVP Online has recognized the need that exists to get consumers’ eyes back on advertisements, and has positioned itself at the forefront of the advertising within the gaming movement. Our first product to feature this new advertising delivery system is Golden Fairway, a fully emersive 3D golf simulation. At first the game industry mocked the idea of placing ads in games, and said that players would never put up with seeing real world elements in their virtual realities. Over the years, however, online games have became increasingly realistic and increasingly modern. This has lead to the results of a recent study showing that static ads in games, such as a billboard or blimp, or integrated advertising, such as upon the cars the players drive, can improve awareness of a brand in the same way as a 30-second TV spot. On top of that, when ads are on screen long enough and are highly integrated in the game, they can make players feel more positive about a product. We’ve taken these studies into consideration when choosing how we integrate ads into Golden FairwayOnline Golf Game and our Redline Thunder Stock Car Racing Games. This is a preview of Cost-Effective Advertising Within The Video Game Industry. Read the full post (404 words, 1 image, estimated 1:37 mins reading time) Read More